Mid Year Review: What should we do if we haven’t reached our goals?

June 20, 2017

Finally, it’s summer! Time to chill and recap our business initiatives for the first half of the year. What should we do if our business results don’t meet up to the goals we set out in January? First, take a step back. We must leverage this quieter period of the year to focus on the management of the business, to think strategically about our vision and put in place a solid foundation for the second half of the year. Recap Here are some key questions to ask yourself at this time of the year: Am I using the right performance indicator to assess the management of my...

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4 steps to design a profitable and memorable client experience

May 12, 2017

Client experience is such an intangible thing for your business. We all know it’s important, yet it can be difficult to make the direct correlation between the strategy and your bottom line. The reality is that in today’s marketplace, many non-tangible elements contribute to your business success: client experience, communication (newsletter, blog and social media), website and web presence, and so on. Business development doesn’t work in silos: I make “X” number of cold calls, I meet “Y” number of prospects, and get “Z” number of clients. Nowadays, your business growth initiatives must be integrated where each strategy contributes to the overarching...

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The key to a successful prospecting strategy

April 13, 2017

Attracting new clients is the main goal for any entrepreneur, and with good reason. If you want to stay in business for the long term, you need to go and get new clients, no matter what type of business you are in or the level of your current business. The key to a successful prospecting strategy is to have a structured pipeline. Now we all know this, but common knowledge is not necessarily common practice. There’s a business to manage, clients to take care of, a team to lead and the list goes on… But taking the time to structure your pipeline ensures...

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I Google You, You Google Me, We All Google Each Other…

March 16, 2017

We live in an age where the web is one of the leading sources of information. Today, Google isn’t just the name of a company, but also a verb used on a regular basis. As an entrepreneur, how can you make the most of this information tool? Did you know that 75% of decisions have already been made by consumers by the time they contact us?[1] The world is transforming and evolving. Over the last few years, the way in which people find out about things has radically changed, and the web has become the leading source of information to which most...

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Are You a Solopreneur or an Entrepreneur? The Difference is Important.

February 20, 2017

The terms “self-employed” and “entrepreneur” are easily interchangeable, but there is a difference, sometimes subtle in day-to-day activities, yet very important in the long term. Since a growing number of professionals choose to start in business without the initial intention to build a team, the term solopreneur is gaining in popularity. The differences between a solopreneur and an entrepreneur can be elusive, as some entrepreneurs work alone until their business begins to grow enough to build a team. However, those who decide to become entrepreneurs adopt a very different state of mind which is reflected in their daily actions. Although there are exceptions,...

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Goal setting: use this 5-step approach to achieve more and make 2017 a huge year!

January 12, 2017

Outstanding, a New Year! I love this part of the year, each year-end I have a ritual, between Christmas and New Year I take time away from my business, away from everything and everyone to reflect on the year that just ended. I ask myself the following questions: Am I proud of what I’ve achieved this year? Did I try something new? (This question is actually a dinnertime question each week at our house.) What worked? What didn’t work? What could I have done differently? Then, I set the foundation for the New Year ahead, with this 5-step approach. [tweetthis]Set the foundation for the New Year ahead,...

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Game on! 4 Steps to dominate the business world in 2017

December 13, 2016

The New Year is synonymous with resolutions and promises of making changes. And this time of year offers you a perfect opportunity to take stock of your business and start planning for next year’s business development strategies. Here is my checklist of priority resolutions for all entrepreneurs as we start our strategic planning for the New Year: No. 1: Turn your business plan into an action plan We all know how important a business plan is for any serious entrepreneur. That being said, what I often see is either: A business plan is created, then neatly stored away in a drawer until the end...

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How to write a good headline for your next newsletter or blog.

November 18, 2016

We receive an average of 147 emails daily and take two and a half hours to read those emails in our inbox every day. In light of this, how can you write a good title for your next newsletter or blog post that will make you stand out? We've all received articles and research reports where the headline wasn’t engaging, although it may have had very interesting content. But when it comes to writing to make your business standout, your headline is the most important part, here’s why: The headline is what makes the difference as to whether or not your recipient...

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2 ideas for your Thanksgiving weekend

October 6, 2016

Last week was International Coffee Day. On that occasion, I invited people on Facebook to chat with me. Here the exact post I shared: Today is International Coffee Day! If you and I were having a coffee together, what question would you like me to answer or what business topic would you like to chat about? Pierre, a community member, had such an amazing reply that I wanted to share it, along with my feedback which includes two of the most profound things you can do for yourself that will impact your personal life and your entrepreneurial journey during this long Thanksgiving week-end. Pierre posted...

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Why your business needs a book of WOW

September 22, 2016

There’s a topic we’re hearing about more and more lately: “wowing” your clients. And with reason: we are now entering what is known as the experience economy. An era of slow-living and mindfulness, of enjoying the journey, not just the destination. This, honestly, has a huge impact on your business. Wowing your clients and potential clients is paramount to your success. If we think about it for a second... who doesn't want to feel special, right? And this is why your business needs a book of WOW. Watch this short video where I explain: What is a book of wow; Where to find inspiration; And the 3...

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