Foundation

Articles



3 mistakes you’re making in your marketing

October 31, 2017

We all know that sales keep you in business, but marketing is what keeps you in sales in the first place. Rarely do I hear an entrepreneur tell me, “Oh, I love working on my marketing stuff!”, yet having good marketing can be the difference between getting a client or not, losing a client to a competitor or keeping your client, standing out in the marketplace or blending within your competitors. As a Business Strategist, part of my role is to work with entrepreneurs on their marketing strategies. So this month, I wanted to share with you some of the most common...

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1 ‘starter’ + 1 ‘finisher’ = the ultimate team combination for success

September 26, 2017

Do you come up with lots of new projects and new ideas and things you want to do, but after the initial excitement wears off, you struggle to finish what you have started? If you’re creative and ambitious, I’ll bet the answer is likely “yes.” Personally, I love reading and learning, so I get new ideas all the time (sometimes to my team’s despair!), I’ll read on something then it’ll snowball into a business idea. Then I kick into high gear, build everything, run with the idea for a few weeks or months, then I lose the drive, the motivation. Can you relate? Often,...

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Modern resources to simplify your life and your business

August 16, 2017

In sport, as in business, the best tools make all the difference. If you practice a sport, you know how important it is to choose the right equipment. I’m a rock climber and I use the best equipment possible, which helps me perform better (I’m no pro, but I’m working on an 11d at the moment!). So why do I invest $250 in a pair of climbing shoes? The answer is simple, the adhesion much better. Why do I go to Crossfit 4 times a week? Because this workout helps increase my physical strength.  At the end of the day, these investments contribute to my progress and my performance. And there is a parallel to be made...

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Ten ways to monetize your communication strategy (+ a downloadable workbook)

July 17, 2017

Ah! Communication. Newsletter, blog, vlog ... everybody talks about it, everyone recommends them. In this era of content marketing, increasing your visibility, sharing ideas and establishing your value to your current and potential clients and your centers of influence are critical for the long-term success of your business. You know the saying: "Out of sight, out of mind". Always be visible, be present, but do it efficiently! I’m the first one who recommends to clients to create a communication strategy in order to grow their business. Yet, by the same token, I also understand that, as a service-based entrepreneur, you already have a...

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Mid Year Review: What should we do if we haven’t reached our goals?

June 20, 2017

Finally, it’s summer! Time to chill and recap our business initiatives for the first half of the year. What should we do if our business results don’t meet up to the goals we set out in January? First, take a step back. We must leverage this quieter period of the year to focus on the management of the business, to think strategically about our vision and put in place a solid foundation for the second half of the year. Recap Here are some key questions to ask yourself at this time of the year: Am I using the right performance indicator to assess the management of my...

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4 steps to design a profitable and memorable client experience

May 12, 2017

Client experience is such an intangible thing for your business. We all know it’s important, yet it can be difficult to make the direct correlation between the strategy and your bottom line. The reality is that in today’s marketplace, many non-tangible elements contribute to your business success: client experience, communication (newsletter, blog and social media), website and web presence, and so on. Business development doesn’t work in silos: I make “X” number of cold calls, I meet “Y” number of prospects, and get “Z” number of clients. Nowadays, your business growth initiatives must be integrated where each strategy contributes to the overarching...

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The key to a successful prospecting strategy

April 13, 2017

Attracting new clients is the main goal for any entrepreneur, and with good reason. If you want to stay in business for the long term, you need to go and get new clients, no matter what type of business you are in or the level of your current business. The key to a successful prospecting strategy is to have a structured pipeline. Now we all know this, but common knowledge is not necessarily common practice. There’s a business to manage, clients to take care of, a team to lead and the list goes on… But taking the time to structure your pipeline ensures...

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I Google You, You Google Me, We All Google Each Other…

March 16, 2017

We live in an age where the web is one of the leading sources of information. Today, Google isn’t just the name of a company, but also a verb used on a regular basis. As an entrepreneur, how can you make the most of this information tool? Did you know that 75% of decisions have already been made by consumers by the time they contact us?[1] The world is transforming and evolving. Over the last few years, the way in which people find out about things has radically changed, and the web has become the leading source of information to which most...

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Are You a Solopreneur or an Entrepreneur? The Difference is Important.

February 20, 2017

The terms “self-employed” and “entrepreneur” are easily interchangeable, but there is a difference, sometimes subtle in day-to-day activities, yet very important in the long term. Since a growing number of professionals choose to start in business without the initial intention to build a team, the term solopreneur is gaining in popularity. The differences between a solopreneur and an entrepreneur can be elusive, as some entrepreneurs work alone until their business begins to grow enough to build a team. However, those who decide to become entrepreneurs adopt a very different state of mind which is reflected in their daily actions. Although there are exceptions,...

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Goal setting: use this 5-step approach to achieve more and make 2017 a huge year!

January 12, 2017

Outstanding, a New Year! I love this part of the year, each year-end I have a ritual, between Christmas and New Year I take time away from my business, away from everything and everyone to reflect on the year that just ended. I ask myself the following questions: Am I proud of what I’ve achieved this year? Did I try something new? (This question is actually a dinnertime question each week at our house.) What worked? What didn’t work? What could I have done differently? Then, I set the foundation for the New Year ahead, with this 5-step approach. [tweetthis]Set the foundation for the New Year ahead,...

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