How to write a good headline for your next newsletter or blog.

November 18, 2016

We receive an average of 147 emails daily and take two and a half hours to read those emails in our inbox every day. In light of this, how can you write a good title for your next newsletter or blog post that will make you stand out? We've all received articles and research reports where the headline wasn’t engaging, although it may have had very interesting content. But when it comes to writing to make your business standout, your headline is the most important part, here’s why: The headline is what makes the difference as to whether or not your recipient...

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2 ideas for your Thanksgiving weekend

October 6, 2016

Last week was International Coffee Day. On that occasion, I invited people on Facebook to chat with me. Here the exact post I shared: Today is International Coffee Day! If you and I were having a coffee together, what question would you like me to answer or what business topic would you like to chat about? Pierre, a community member, had such an amazing reply that I wanted to share it, along with my feedback which includes two of the most profound things you can do for yourself that will impact your personal life and your entrepreneurial journey during this long Thanksgiving week-end. Pierre posted...

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Why your business needs a book of WOW

September 22, 2016

There’s a topic we’re hearing about more and more lately: “wowing” your clients. And with reason: we are now entering what is known as the experience economy. An era of slow-living and mindfulness, of enjoying the journey, not just the destination. This, honestly, has a huge impact on your business. Wowing your clients and potential clients is paramount to your success. If we think about it for a second... who doesn't want to feel special, right? And this is why your business needs a book of WOW. Watch this short video where I explain: What is a book of wow; Where to find inspiration; And the 3...

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Golf, BBQ and social prospecting…

August 11, 2016

A research by the Oechsli Institute showed that investment advisors maintaining both personal and professional relationships with their clients are three times closer to them than those having only business relationships. This statistic doesn’t apply only to investment advisors, but also to all professionals and entrepreneurs (lawyers, accountants, etc.) If your business is built on long term relationships you nurture with your clients, then this insight applies to you. And the good news is, summer is the best time to get closer. Social prospecting is a combination of strategies designed to attract new clients during activities related to, for example, community service or...

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Learning to read the non-verbal keeps us one step ahead!

July 7, 2016

At one time or another in their carreer, anyone may need support in order to achieve their goals more quickly and effectively. One type of professional who can help and whom we don’t think about at the outset is the synergologist. I recently spoke with synergologist Linda Valade, whose clientele includes entrepreneurs. A portrait of a specialty in three questions. S.G. What is synergology? L.V. It’s the study of non-verbal communication, which allows for a better understanding of people through their body language. It has a scientific approach that sets it apart from other forms of non-verbal analysis. S.G. In what way can this discipline...

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Summer, a season filled with opportunities

June 17, 2016

Here we are, already half-way through the year and many are looking forward to the summer’s hot and sunny months. The summer season is a great time to relax: your clients and potential clients are also on holidays, or at least more relaxed, and your centers of influence have more availability – everything rolls at a slower pace. This season also gives us time of rest in order to recharge; we all know how much we need that! It is also the ideal moment to take a step-back and review your business, your team, and strengthen your business relations. Your business practice In order to take advantage of this period to review your positioning and business practice and make, when necessary, changes,...

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How to surpass yourself: A man and a race that changed the world…

May 19, 2016

Since the time of ancient Greeks, no one had ever been able to run a mile in less than four minutes. Many strategies were tried, including tying a bull to a man to make him run faster. Then a 25 year-old medical student, Roger Bannister, made History. He knew that, in order to break this limit, he would need more than physical training. He had to change his mental attitude and believe that it was possible, that he had the potential to go where no one had been before, and that running a mile in less than four minutes could be...

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Measure your progress, change your life

April 28, 2016

Already the end of the first quarter of 2016! Can you believe it? Times flies…but now the question is: are you on track to reaching your goals? I’m a strong (perhaps I should say very strong!) believer in measuring progress. I continually repeat Tom Peter’s motto: What gets measured, gets done. Without being obsessive about it, measuring allows you to step back, refocus and adjust. It is much easier to adjust your course of action after a month or a quarter, then it will ever be at the end of 12 months. So, are you on track to reaching your goals? If your...

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Why I founded Strategist Business Development

March 15, 2016

Usually in our newsletter, we cover topics directly related to business development: marketing, communication, prospecting, client management, team structure, etc. This month, I thought of sharing with you the reasons which have motivated me to create Strategist Business Development. I’ve worked in the financial services industry for over 15 years and held several functions within a team, management of advisory firm branches, marketing department and business development. My education being rather atypical - a B.A. in marketing and a series of securities of the Canadian Securities Institute (followed by a certifying training as a professional and personal coach) - I never really found "my" place: too "creative" to work in management; too “business” for marketing. Over the...

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LinkedIn, Facebook, Twitter, blog, vlog: is your business in version 2.0?

February 18, 2016

How to put social media to work in your business development initiatives  Ten years ago, we all wondered if it was necessary to have a website. Today everyone agrees. The same question arises now with social media: is this necessary? And today, again, everyone agrees. Being present in social media has everything to do with your existence on the web, your Google reputation, networking and bringing visibility to your business. Which media to choose? Often, entrepreneurs ask me the difference between the various platforms and how to use them to grow their business. Here are the good and the downside for each of the most popular platforms. [tweetthis display_mode="button_link"]Here are the good and the downside for each...

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